Trading a Road Course for a Street Course Doesn’t Fix NASCAR’s Most Pressing Problem

The clock is ticking down toward mid-August, when NASCAR is due to release its 2023 Cup Series schedule. It’s increasingly likely the announcement will include plans for a race on a Chicago street course.

While it’s the sort of innovative move that NASCAR has been making in recent years, it doesn’t address NASCAR’s most pressing problem. It needs a younger audience that will stick around for decades to come.

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